Mickey’s Tour

Designed to encourage traffic to the disney stalls available at the Royal melbourne show, Mickey’s tour is a companion app which turns the experience into a fun scavenger hunt.

Mickey’s tour guides users by mapping out all six stall locations. When a location is found, users can scan the in store posters to unlock exclusive disney video content and earn vouchers to puchase stall products. Each location theme also offers a custom photobooth moment to remember the magical Disney experience.