Holden Responsive

Holden went through a rebrand in order to broaden appeal to the wider Australian market and stay relevant to today’s users. We used this new brand direction as an opportunity to launch the previous desktop site to a fresh, flexible responsive build along with translating the new brand vision into the dot com site.

Our approach was to position Holden dot com to be lifestyle based, emotive, and inspirational, and move away from rational & retail messaging. Our strategy was to prioritise content based on what people care about and help them visualise what it is like to drive. We also wanted to show how the product can suit the users lifestyle with content that taps into their interests.